all "Communicate" posts

30 Nov

Stephanie’s Quotes and comments

The draft crouchure looks very good! :)

It includes a diversity of perspectives and a convergence of ideas

I have my own supplements :)

I have two ideas:

(1) I may want to say something about my opinion on the “bridge theory” that I published on tumblr the night before 350 rally. Which is about whether we want personal change in behaviour or a government level top down change?

see: http://tumblr.com/xgc3nlsuf

(2) a simplier perspective in the very systematic and philosopical perspectives of yours. Perhaps I want to start with something smaller, more instrinsic, more genuine thinkings:

“Ever since I was small, there was this touching picture of human living on green land under a boundless blue sky clinging in my mind, full of hope, love and honesty. I began to observe that human had long forgotten the deepest yet simplest truth – we are part of the nature. We are not here to act for the sake of acting. We want to plant our dreams, like picking up the deepest picture in our hearts.”

或许我看得简单单纯一点，脑海里一直都有着这样一幅图画：青草、蓝天、人类。洋溢着希望、爱和真诚。然后我开始看见人类忘记了一个最简单原始的真相：我们也是自然的一部分。我们在这里不是为做而做，我们必须看清楚心中那亩田，那个梦，种出我们想要的未来。

Welcome any discussion :)

we always want to talk, communicate, connect and think about climate change instead of just shout.

-Stephanie-

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Original

The graph of the iceberg shows my message to the people gathering at the Copenhagen. A sentence /slogan to be added  - “It’s Nobody’s Fault, let’s move forward together.   — it is a different way of thinking which will lead us to creating a possibility different from future” 以下这张图利用漂浮在海面的冰山简洁地表达我们在哥本哈根会议上的立场。我们相信，换个方式思考会为气候变化问题另辟蹊径。 For the bottom layer of the ice-berg, i wish to add “Nature and human beings are seperated” before “Happiness is external to me” Would love to make this into a postcard with climate chance logo as stemp, COP 15 logo as Chop.  And we can start a postcard campaign! Or ask jessica suggests - send the idea to 350.org Any suggestions? This idea  is based on my point of view which is that: - I see climate change as a symptom of an outward materialistic view of life where everything “external” can be valued and balanced, which as I discovered later, naturally causes pain and suffering, because no matter what I have or achieved now, things in the future or of others’ are always better.   The ego will always compare.  The journey of advocating for climate change had somehow led me to a point when I could feel and experience reality directly, as part of the interconnected whole, when every second becomes moment of eternal happiness.    In Chinese philosopher, Dao’s word, it is a state of oneness with heaven and man. (天人合一).   There is nothing wrong gaining pleasure from material objects, it is just limiting, and I believe in a possibility of collective evolution of human consciousness at this time in history. Background: As you know, 7 of our members are going to Copenhagen: - Jessica (Chief Coordinator), - Ryan (Steering Committee Intern), - Philip (Member), - Xilin (member), - Belle (member) with Green Advocate; - Marina (Ex-Co, AYCS 08 Organiser), - Amy (Co-Founder, Strategic Partner) going as part of the Chinese Youth COP 15 Delegation. We really hope that before they set off in Dec 12th and 8th respectively, we can have your message to Copenhagen included. Idea of Postcard Campaign 1- A Cartoon - Design - Go to  hkccc.tumblr.com to see one design I made. Feel free to suggest comment and make new ones! 2- Climate chance logo stamp with Copenhagen as chop 3- Cartoon add slogan - “It’s Nobody’s Fault, let’s move forward together.   — it is a different way of thinking which will lead us to creating a possibility different from future”4- The other side - Brief Intro  Climate Chance, a youth network which believes in the possiblity of a paradigm shift.  We are based at HK, Macau, China, founded since Bali UNFCCC COP13, and is organiser of the Asian Youth CLimate Summit at the University of Hong Kong 2008.Idea of a Climate Chance Brochure 1- Square format 20 X 20 cm - Hard colour paper Card as cover with climate chance logo at front -  i.e. “It’s nobody’s fault, let’s move foreward together!” Back - the Cartoon, contact detail 2- Folded recyclable paper inside -  with who we are, what we did (photos) , why we here, what we are doing, how you can help. Why is our message? (See next email for examples of  some personal voices and quotes) Proposed by Serena

The graph of the iceberg shows my message to the people gathering at the Copenhagen.

A sentence /slogan to be added  -

“It’s Nobody’s Fault, let’s move forward together.   — it is a different way of thinking which will lead us to creating a possibility different from future”

以下这张图利用漂浮在海面的冰山简洁地表达我们在哥本哈根会议上的立场。我们相信，换个方式思考会为气候变化问题另辟蹊径。

For the bottom layer of the ice-berg, i wish to add “Nature and human beings are seperated” before “Happiness is external to me”

Would love to make this into a postcard with climate chance logo as stemp, COP 15 logo as Chop.  And we can start a postcard campaign! Or ask jessica suggests - send the idea to 350.org

Any suggestions?

This idea  is based on my point of view which is that:

- I see climate change as a symptom of an outward materialistic view of life where everything “external” can be valued and balanced, which as I discovered later, naturally causes pain and suffering, because no matter what I have or achieved now, things in the future or of others’ are always better.   The ego will always compare.  The journey of advocating for climate change had somehow led me to a point when I could feel and experience reality directly, as part of the interconnected whole, when every second becomes moment of eternal happiness.    In Chinese philosopher, Dao’s word, it is a state of oneness with heaven and man. (天人合一).   There is nothing wrong gaining pleasure from material objects, it is just limiting, and I believe in a possibility of collective evolution of human consciousness at this time in history.

Background:

As you know, 7 of our members are going to Copenhagen:
- Jessica (Chief Coordinator),
- Ryan (Steering Committee Intern),
- Philip (Member),
- Xilin (member),
- Belle (member)
with Green Advocate;
- Marina (Ex-Co, AYCS 08 Organiser),
- Amy (Co-Founder, Strategic Partner)
going as part of the Chinese Youth COP 15 Delegation.

We really hope that before they set off in Dec 12th and 8th respectively, we can have your message to Copenhagen included.


Idea of Postcard Campaign
1- A Cartoon - Design - Go to  hkccc.tumblr.com to see one design I made. Feel free to suggest comment and make new ones!
2- Climate chance logo stamp with Copenhagen as chop
3- Cartoon add slogan - “It’s Nobody’s Fault, let’s move forward together.   — it is a different way of thinking which will lead us to creating a possibility different from future”
4- The other side - Brief Intro  Climate Chance, a youth network which believes in the possiblity of a paradigm shift.  We are based at HK, Macau, China, founded since Bali UNFCCC COP13, and is organiser of the Asian Youth CLimate Summit at the University of Hong Kong 2008.

Idea of a Climate Chance Brochure
1- Square format 20 X 20 cm - Hard colour paper Card as cover
with climate chance logo at front -  i.e. “It’s nobody’s fault, let’s move foreward together!”

Back - the Cartoon, contact detail

2- Folded recyclable paper inside -  with who we are, what we did (photos) , why we here, what we are doing, how you can help. Why is our message? (See
next email for examples of  some personal voices and quotes)

Proposed by Serena

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02 Nov

Climate Chance Media Tools Summery

The network is completely self-service - meaning people communicate and spread manage themselves. The communication team of the Steering Committee coordinates and supports, and innovate the technologies, but does not carry out the operations (except for major network events).

Website: http://thenetworkforchange.org

Join the Website Committee to edit the content and to improve its design directly. (Go to http://groups.google.com/group/climate-chance-website-committee and follow the instructions.) More information here.

E-Newsletter

http://groups.google.com/group/climate-chance-the-network-for-change-e-newsletter

- create a “page” for each issue. Please ask serena to add you to be manager if you wish to help coordinate or write it.

contact her at serenagao@thenetworkforchange.org

Blog- the Network Design Sketchbook
hkccc.tumblr.com
Please go to “About”  to see how to tag for everyone to communicate effectively and easily.

Email Address:
climatechance@thenetworkforchange.org

Active Member Email Communication:

http://groups.google.com/group/climate-chance-members


Other Key project coordinators or “Networkers” who are frequently involved in outreach, please contact Serena to get personalised mail address (automatically forewarded to your own personal address)

Other Social Media Network Group

1-    Vimeo (good quality for website/blog embed)
2-    Flickr -   (use “slideshow” to embed particular event (wideth change to 670 to make it bigger), login as climatechance2007 with our common password to upload)  
3-    You-tube –   (login as yourself as it is a climate chance GROUP)
4-   Facebook -    (Fan Page)

5-    Twitter -   (Linked to our tumblr blog – so our blog posts automatically shows at Twitter)
6-    Slide-Share

To help improve, please contact Louis Yam at louisyam@thenetworkforchange.org

More? Feel free to add here!!

Event Announcement

1.    Submit agenda to our Secretary (currently also our Network Coordinator - Jessica Yuan).   If approved, create an event on our facebook event page (automatically linked to our Google Calendar)

This does not appply “MAJOR Network Events” which require sending of mass-email, facebook announcement which requires another approval by  the Secretary (currently Jessica).

2-  When you add events directly on google calender, specify expected attendants, who initiated, nature or type of the event  etc. for people to follow and be able to join easily at any time.

-    Four Types of event any members are invited to edit and publish:


o    Activities – All the activities organised as part of our supported projects. I.e. 350 Global Action Day on October 24th.
o    Internal Network - Any events to do with the Internal Logistic Network, Project, task and duty deadlines etc. (public cannot see)
o    National Forum Any physical meetings such as social activities, open forum (meetings) etc.
o    Opportunities - From CCBF Workshops to UNFCCC Conferences, Grants and Funding, any opportunities to broaden one’s experience and network.


You may send invitations through Google calendar which goes to people’s email.

Currently managed by Jessicayuan@thenetworkforchange.org

Event Archive (Reports)

- You can send the materials (photos slideshows, articles, reports) to website committe to include it in main website - “milestone” or you can report them by posting onto tumblr.

- Then go to google calender to past the link to the tumblr post which reports on or show photos of the event so we can create an archive of our events for future generations to refer to.


For Professional and Consistent Images Building

1-    Please use BLUE (the same range as the flower) and White, with little bit of Black ONLY, exceptions are rare and must have reasons
2-    All external materials, letters or posters should be posted onto tumblr, labeled “Design” for at least one day for people to comment or red-flag before they can be sent to outsiders.

3- A climate chance google group is created for easier sharing of TEMPLATES for WORD (Header and Footer) and the template for PPT is uploaded onto Huddle for you to download easily.

4- Namecard and T-shirt can be ordered by all members.

Please notify serena at serenagao@thenetworkforchange if you placed any orders.

Internal

1-    Huddle File Management or Internal Announcement (especially when specific to a group of people - complete network people (alumni, advisors, strategic partners etc.)

2-   Google Group - so people who are working on a particular project create a group (see http://groups.google.com/group/climate-chance-website-committee) or http://groups.google.com/group/350-global-action-day-at-hk

If you created a google group for your project, please send it to the website committee for it to be updated onto the “project market” section so we can manage everything easily.

Contact Serena Gao if you do not know how to create a google group

Any ideas or comments on how to improve are welcomed!

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30 Sep

Reply to Jessica’s Second Draft

Serena - here is my take after seeing the second draft by Jessica

Hope more comments! Deadline is tonight!

Title – Join the 350 for a real change at UNFCCC COP15 in Copenhagen!

Students of the University of Hong Kong:
As a future leader, you are called upon to make sure our world leaders who are gathering for United Nation Conference to find a just and equitable agreement post Kyoto this December in Copenhagen.

In partnership with 350.org, an international grassroots campaign acknowledged by UN and many presidents and scientists, we are organising a series of events which made up of about 1600 events from every corner of the world.

All the events will lead up to the October 24th Global Action Day when we rally a massive demonstration in Hong Kong.
(http://www.youtube.com/watch?v=dqof641pWys)


Highlights:

Opening Ceremony-Mosaic Acappell Performance and Film Screening
Date: 5th October, 2009 (Monday)
Mosaic Acappell Singing
Time & Venue: 12:30 – 1:00pm  outside Main Lib
Film screening “the 11th Hour,” produced and narrated by Leonardo DiCARPRIO, with honored guest from Consulate General of United State
Time & Venue: 7:00-10:00pm @  CYM302

350 Pledge Forum (Series of Speeches)
Opening Talk - Speaker: The Clean Air Network
Date: 7th October, 2009 (Wednesday)
Time & Venue: 5:00-7:00pm, K802, Knowles Building

350 Snapshot Collage
Submit creative photos to spread the word of 350 to 350photography@gmail.com, 350 of which will be made into a mosaic banner sent to Copenhagen!
Deadline: 10th October, 2009 (Saturday)


——

About us
We are called Climate Chance, a Chinese youth Climate Network (formerly known as Hong Kong Climate Change Coalition), founded upon our delegation to the UNFCCC COP 13 in Bali, 2007. We are a party to the Youth Constituency officially recognized by the UN Secretary.


Thank you for listening, the most precious gift one can give to another human being.

Best regards,
Climate Chance
It is not future we wish to secure, the present to take hold of.
Website: http://thenetworkforchange.org
Blog: http://hkccc.tumblr.com
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Mass Email-350

Jessica

Dear members and other HKU students,

You are cordially invited to take part in Climate Chance 350 project that collects Hong Kong youth’s voice for the UN Climate Chance Conference (UNCCC) in December 2009. Let’s get prepared for Copenhagen together!

To hear the voice from YOU, we partnered with 350.org, an international grassroots campaign acknowledged by UN, world leaders and scientists, to organize a series of events which made up the almost 1600 events from every corner of the world. All the events will lead up to the October 24th Global Action Day when we rally a massive demonstration in Hong Kong!

Opening Ceremony
Date: 5th October, 2009 (Monday)
Time & Venue: 12:30 – 1:00pm  outside Main Lib

Highlight: MOSAIC singing Michael Jackson’s songs

Time & Venue: 7:00-10:00pm @  CYM302

Highlight:
- Film screening “the 11th Hour”, produced and narrated by Leonardo DiCARPRIO

- Post-film discussion with Ms Masami Tanaka, Vice Consulate of the Economic and Politic section from Consulate General of United State

- Upcoming film-screening http://hkccc.tumblr.com/tagged/Project-Film%20Screening

350 Series of Talk

Date: 9th October, 2009 (Wednesday)
Time & Venue: 5:00-7:00pm, K802, Knowles Building
Talk One: Air Quality in Hong Kong

Speaker: The Clean Air Network

350 Snapshot Collage

Submit creative pictures with the number 350 to 350photography@gmail.com

Deadline：10th October, 2009 (Saturday)
What is 350?

http://www.youtube.com/group/climatechance

For more information, please feel free to enquire at climatechance@thenetworkforchange.org

About us

—————-

We are called Climate Chance, a Chinese youth Climate Network (formerly known as Hong Kong Climate Change Coalition), founded upon our delegation to the UNFCCC COP 13 in Bali, 2007.

Thank you for your kind attention.

Best regards,
Climate Chance

Website: http://thenetworkforchange.org
Blog: http://hkccc.tumblr.com

FB: Climate Chance

Twitter: http://twitter.com/climatechance

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27 Sep

Climate Chance Website Committee

Serena Thanks Jerry Cai Duo for his continuous hard work for the past month, we now have not just a website, but also a “Wikipedia” platform for us to work on it! There remain many issues to be solved and i really appreciate your patience. I wish to set up a Website Committee for ANYONE who is a volunteer in our network to join and participate in the website administration process - you can login and directly edit the content of the website, its structure and design etc. Join http://groups.google.com/group/climate-chance-website-committee and follow the instructions. As our 350 opening ceremony is on October 5th, and also some of us are going to the Asian Youth Climate Workshop in Bangkok on October 2nd. So hopefully we can get something settled before then. So I will need to know, for those who join the committee, your availability during the coming days, how we can set up a regular meeting etc. P.S. Anyone wishes to organize a surprise “party” for Jerry to express our thank to his work? He is so awe fully humble….and i do wish you guys can meet him…

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26 Sep

Climate Chance Netwrok Card

Serena

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Jessica

I love the design and color.

I would recommend to use the design for the film-screening posters. In the upper block, write the most classic line in the movie, concise and though-provoking. In the lower block, use the official poster as the small profile picture on the left while on the right write the time and venue for the film-screening.

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24 Sep

Kong U 350 - Flash Mob

Posted by Jessica

Initiated by Shiyi

Next Kong U 350: FRIDAY 25TH SEP!!

MEET AT THE MAIN LIBRARY (in front of entrance)

12:30PM - bring your club shirt if you have one!

It only takes about 30 mins so don’t worry if you have class at 1, you can leave earlier =)

Feedback of last Kong U 350

The first KONG U 350 was so fun and I had a great time!

I chose about 4 pictures out of the 30 something shots that we had. I’m going to send it to 350photography@gmail so that the committee members of 350 Snapshot can put them up on facebook and flickr.

I also want to make a poster to promote KongU350. Does anyone have any suggestions? I really want some other non Climate Chance people to come and join us at our last two KongU 350 next week at Happy garden and SU…

What is Kong U 350?

Basically, us Climate Chance-ers will meet between 12:30 - 2:00 at a reasonably famous location of Kong U and take a 350 Snapshot =D

How are we going to do it?

The first easy spot is the CYM Escalators. And the plan is to get some people on the CYM Escalators to hold up posters “3” “5” and “0” while the others take the snapshot and promote to those around them with information about deadline & submission emails & info about what 350 is. This event can gain a lot of attention from people all around campus, and it can also gain us one extra photo each time we do it.

Schedule of Kong U 350

1st one 22th

12:30 - 2:00 @ CYM Escalator

2nd one 25th

12:30 - 2:00 @ Library

3rd one 29th

12:30 - 2:00 @ Happy Garden (Outside Starbucks)

4th one 2nd oct

12:30 - 2:00 @ SU building (Ha King Wong)

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21 Sep

350 Snaphot Class Announcement

Posted by Jessica

Written by Shiyi

TEMPLATE FOR EMAILING PROFESSORS BEFORE Class Annoucement
Dear (Professor’s name)

I am student in your (course name + course code), my name is (your name). I am representing Climate Chance, and would like to ask if you could give us 5 mins during this week or next week’s lecture to promote an event we have organized; 350 Snapshot Collage. In our promotion, we would like to introduce ourselves and show an exciting 4 min video explaining our event. Below are some information about Climate Chance and the event.

Climate Chance, formerly known as the HK Climate Change Coalition, with the support of CEDARS, is a network of change built by HKU students upon their delegation to United Nations Conference on Climate Change in Bali, 2007.

Our event is part of a larger global campaign organized by 350.org, to raise awareness about the science and importance of the number “350”. According to scientists, 350 ppm* (parts per million) is the safe upper limit of global Carbon dioxide emissions to keep our climate in the “safe” zone, avoiding a tipping point or drastic change in our climate. Currently, our world has around 389 ppm of CO2, raising by about 2ppm each year.

The 350 Snapshot Collage invites everyone to join the global campaign by taking fun, creative and memorable snapshots of themselves with the number “350” and sending it to 350photography@gmail.com by October 10th. All these photos will be collected and made into a collage and printed on a banner which will be displayed on campus on Global Action Day: October 24th.

We are trying our best to reach out, as far as we can, to the community. We would be very grateful if you could consider this request to grant us 5 mins of lecture time to promote the 350 Snapshot Collage.

I understand that there is a lot of information in this email, and thank you so much for reading through it all. If you have any questions or concerns please feel free to our Committee member of the 350 Snapshot Collage:

Shi Yi Ng
- shiyister@gmail.com
- 61770953

Sincerely,
(Your full name)
Member of Climate Chance


BEFORE YOU PRESENT PASS AROUND LAMINATED POSTER OF THE EVENT

WHAT YOU NEED TO SAY BEFORE YOUR PRESENTATION
(along the lines of…)

“I’m (name), representing Climate Chance, and I would like to give a brief introduction about the club and why I am here today. Climate Chance is a student network that raises awareness and provokes dialogue of climate change. From now until 10th October, we are hosting an event known as the 350 Snapshot Collage as part of a global campaign to raise awareness about the number 350. . And I would like to share with you a video that explains this event.

SHOW YOUR VIDEO

AFTER THE VIDEO
“As you might have seen from the video, 350 is a very significant number. It represents the safe upper limit of global carbon dioxide emissions. We would like to invite each and everyone of you to take snapshots of yourselves with the number 350 and send it to us at 350photography@gmail.com. We will make it into a collage and put it up on campus as well as show it around Hong Kong on Oct 24. We will also take it to the United Nation Conference on Climate Change in Copenhagen. Together, we want to show the world how beautiful and united a climate movement can be.

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09 Sep

LOL

Serena

Climate Change - where are we now?

I came across a really cool video which shows a giraffe going through the five stages of grief on the Kubler Ross Grief Cycle after getting stuck in some quick sand and although there is perhaps not a direction correlation between the emotions that people feel towards what is going on with Climate Change and the grief cycle there certainly appear to be some similarities to me.

For instance, since climate change was discovered 30 years ago, we had about 10 years of “immobilisation” and Denial, then a lot of discussions with emission cut (Bargaining)…

During the past few months, from Antarctica to the discussions with Peter Senge and Roger Burton, I had a lot of “angry” state….and now, I believe i have come to acceptace, which is really cool - freed from fear…

If you don’t understand what i am talking about, call me!

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Jessica

Global Warming or None like it HOT!

The video that was used for the presentation to freshmen of LKS Faculty of Medicine. I found it in the documentary — “An Inconvenient Truth”

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08 Sep

Serena

Presentation to medical school freshmen on Sep 2, 2009
Presented and scripted by: Jessica Yuan

Help prepared by: Marcus, Cooper, Adeel, Peter, Louis, Serena

Result: Overwhelming Success!



CO2 trend graph(Warm up interactive question)
Stand up if you know about climate change.
Stand still if you have seen and understood the graph shown on the screen.
(If there is somebody standing up, I will ask him/her to explain the graph. If not, I will explain it to all)

Why am I here?
I don’t dare to say that I’m representing the whole group to give this talk. People join us for different reasons therefore they have different stories, so I can’t generalize. I’d rather to say, today I’m here, representing myself to share my story with you, which is part of the network’s story because we grow together.

It’s always fascinated me the idea of finishing your life and then being analyzed on it. It was in my second year of studying, I suddenly had a strong feeling that my life means more than the GPA I can gain, the promising future I can fight for. So I made a decision, to step out of the living cycle I get used to and go out to find out “what is more” to me.

So my story starts with going to Canada and volunteered for Greenpeace. It is my voluntary service that taught me this.
Video on Global Warming Simpsons
I hope you enjoy the video. It is a good reflection of the basic scientific and political facts of climate change.

Once I acknowledge and recognize it, the moral imperative to make big changes seems to me is inescapable.
AYCS slideshow
UNFCCC COP13 slide show
So upon my return to Hong Kong, I participated in the Asian Youth Climate Summit, which gathered over 100 youth delegates from 23 countries all over the world. During the summit, we discussed about climate justice, carbon trade market and came up with a youth statement that later on served as a guideline for Asian youth to organize campaigns on campus. What I found out was more amazing is that the summit was organized by a group of young HKU students, just like me. They went to the United Nation Conference on Climate Change and got inspired. Upon their return, they established Hong Kong Climate Change Coalition, which is now known as Climate Chance. So I asked myself, “If they can do this, what can I do?” Then I become part of them and we organized campaigns together —

Video of Fung’s fashion show

We also go around the world to make our voice heard in China
Hubei Debate
In Turkey
Jamie, 350.org
In Geneva
Kofi Annan
In Australia
U21
And even in Antarctica
Penguin

The great minds we’ve met and the great discussion we’ve participated constantly question us in the same way, what fundamentally caused climate change? Is climate change only an environmental issue? Well, we finally come to the answer “NO”. We see climate change as a symptom of a larger ill and unsustainable pattern of development our current social, economic and political structure is based on. The structure is based on extraction, manipulation and transportation of resources towards centralized locations. A mode of thinking of the industrial age, which is now over.

So that’s why we rename ourselves climate chance. We don’t see climate change as a threat but an opportunity — an opportunity for me to find out how I want to live with my life, an opportunity for us to proactively create the world we envision, an opportunity for you to find yourself part of something bigger.

Here is the chance. This year in December, world leaders will gather in Copenhagen to try to come up with a climate agreement. So this semester, on Oct 24, we are having a campaign, as part of the global youth movement to speak up and ensure us a just and sustainable world.
350 Global Action Day Video

We also have a series of campaigns that lead to the Global Action Day by collecting snapshots to spread out the message.
350 snapshot video

The video is made by our members. I feel grateful to have a bunch of like-minded friends supporting by my side and reminding me that I’m not fighting alone. By working with them, I start to feel the power of my existence through participating something bigger than me. I’m also grateful to stand here and speak to you because you all have made a choice to become doctors and nurses. You have already chosen to serve people, care about people and relieve their pain. So I thank you for this chance to talk to you because I think you are great.

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Serena

Selected Scripts-

Where we are now - the transformed media landscape.

Not to put too fine a point on it, the moment we’re living through, the moment our historical generation is living through is the largest increase in expressive capability in human history.

Because this is really a transformation of the ecosystem as a whole. Not just a particular strategy. The classic media problem, from the twentieth century is how does an organization have a message that they want to get out to a group of people distributed at the edges of a network. And here is the twentieth century answer. Bundle up the message. Send the same message to everybody. National message. Targeted individuals. Relatively sparse number of producers. Very expensive to do. So there is not a lot of competition. This is how you reach people. All of that is over.

We are increasingly in a landscape where media is global. social, ubiquitous and cheap. Now most organizations that are trying to send messages to the outside world, to the distributed collection of the audience, are now used to this change. The audience can talk back. And that’s a little freaky. But you can get used to it after a while, as people do.

But that’s not the really crazy change that we’re living in the middle of. The really crazy change is here. It’s the fact that they are no longer disconnected from each other. The fact that former consumers are now producers. The fact that the audience can talk directly to one another. Because there is a lot more amateurs than professionals. And because the size of the network, the complexity of the network is actually the square of the number of participants. Meaning that the network, when it grows large, grows very very large.

As recently at last decade, Most of the media that was available for public consumptionwas produced by professionals. Those days are over, never to return. It is the green lines now, that are the source of the free content.

And the choice we face, I mean anybody who has a message they want to have heard anywhere in the world, isn’t whether or not that is the media environment we want to operate in. That’s the media environment we’ve got. The question we all face now is, “How can we make best use of this media? Even though it means changing the way we’ve always done it.”

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